Sales-as-a-Service · Inspiration Equity

Revenue leadership, built on trust.

Twenty-five years turning IoT, health tech, and enterprise pipelines into repeatable revenue — led by people, not just quotas. Fractional commercial leadership for founders and teams who won't compromise on either.

What I do

Commercial growth and human-centred culture aren't traded off against each other — done properly, one builds the other.

MAY MS

Sales-as-a-Service

Fractional and interim commercial leadership for scaling teams — brought in to build the pipeline, not just report on it.

  • Fractional BDM / Head of Sales cover
  • Go-to-market strategy & enterprise account planning
  • IoT, health tech & SaaS vertical sales enablement
  • Named-account development & channel partnerships
  • Pipeline build, forecasting & deal coaching
Kindness IE — Inspiration Equity

Culture & leadership consulting

Keynotes, workshops, and advisory built around a simple premise: kindness is a strategic commercial metric, not a soft one.

  • Keynotes on kindness as commercial strategy
  • Cultural Debt & Seenership workshops
  • Leadership & psychological safety advisory
  • Team offsites & culture diagnostics
  • Board & executive coaching

About

Twenty-five years of commercial leadership, spent learning the same lesson twice.

I'm Maryanne — May, to most people. I've spent a career building revenue for hosting infrastructure, global SaaS, IoT, and health tech businesses, and every time the pattern repeats: the teams that grow fastest are the ones that treat people well along the way.

That's the thinking behind MAY MS and Kindness IE — Inspiration Equity. One is commercial leadership delivered as a service. The other is the culture work that makes commercial results last.

"Kindness isn't the opposite of performance. Done properly, it's the infrastructure underneath it."

Based in Newbridge, Co. Kildare, working across Ireland, the UK, and EMEA.

Get in touch

Let's talk about what growth should cost you.

Whether it's a fractional commercial lead or a conversation about culture.

Book a call Find a time
Email ms@may.ms
LinkedIn Maryanne Smith
Based in

Newbridge, Co. Kildare, IE